Bernama Press Release


Custlr Launches Mobile App Offering Custom-Fit Tailored Shirts

KUALA LUMPUR, Oct 16 (Bernama) — Custlr has launched Malaysia’s first mobile app offering the perfect tailored-fit shirt measurement with its algorithm technology that operates on an in-house software and equations to get accurate results.

Chief Executive Officer/Director Daniel Chua said the algorithm technology provided accurate measurements in inches and centimetres, as well as standard sizing, namely S, M, L, and XL.

“Other measurement methods include A4 fit algorithm, where customers can take a picture with an A4-sized paper placed on the front, and on the side of their body and custom measurements, where customers can manually enter their body details with a step-by-step guide,” he said in a statement today.

Chua said Custlr also let customers select their preferred material, type of cuff and collar, as well as colours to their liking, including traditional wear like Baju Melayu and kurta.

Meanwhile, Custlr aims to use a crowdsourcing approach to help the unemployed and housewives earn an income and give them the opportunity to be an entrepreneur without compromising their household responsibilities…..

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